In a total of 3–4 sentences explain what the value prop is, what’s the use case, who its for, and why you are building it. Maker Comment: Briefly introduce yourself, the team, and the problem that you’re solving.Add any news publications, Medium articles, product reviews, or funding announcements in in this section to help people learn more about your product/company. Media: You can now add links from around the web related to your product.It’s better to link your account to both Twitter and Facebook so more of your friends can find you.Īn email is sent out to the maker’s followers about the launch, including the maker’s comment. You need to have a Product Hunt account to be added as a maker. As an added bonus, followers of each maker receive a notification on launch day, resulting in more discovery so make sure to add all your teammates. This allows them to join the conversation and receive recognition for their hard work. Makers: When possible, always add the usernames of everyone that worked on the product - personal accounts only.An iPhone camera app might include “iPhone” and “Photography Tools,” whereas a product management app might include “Productivity,” “Designer Tools,” and “Developer Tools.” While your product might have a great user experience, please don’t add “User Experience” as a topic. Topics: Only choose 3–4 topics for your product.Description: Add a 1–2 sentence description of your product that appears under the gallery images to give users a little more information about you’re working on.Make it easy for people (and us) to promote what you made. The recommended size for images in the gallery is 635x380. Have at least one image/GIF that’s “tweetable” - that is, rectangular (roughly 2:1 ratio) that shows up well on social. If you upload a video (via YouTube link) it will always show up first. Upload at least two assets at a minimum - the order is important. Gallery: This is the best real estate to show off your product and the first thing people see when entering your post.For some products the entire value prop can be communicated through a GIF animation (see Jack Dweck’s Pitch with a GIF collection). This might be shown best as a static image, or subtle GIF to help capture attention. Thumbnail: Describe the product visually.Pieter’s tweet communicates that he’s launching something new, what it does, and includes a GIF that helps it stand out and illustrates the value prop well (bonus points for perfect emoji usage). Quick slogan check: if your tagline starts with “the world’s best…” you should probably come up with something new. Avoid slogans, optimize for how users search for products after launch day. Be specific! Communicate the value your product provides to the people you’re trying to reach, even if that means leaving out 95% of the features. Tagline: Describe what your product does in under 60 characters.Links: Add your product or company website as the primary link, followed by links to the App Store, Google Play, and other places where people can download or use the product where applicable.Ultimately the community upvotes products they like and find useful, so it’s far more important to build something awesome and clearly communicate its value to the world. You don’t need to reach out to “top hunters” or influencers to get your product hunted. To post a product, signup with a personal account (no company/branded accounts please!) and then follow these steps. Get it on Product Hunt: If the product hasn’t been hunted it cannot be featured.We’ll go into why this is not a very effective way of getting featured on the homepage later in the post, but tips we’re happy to give! □īelow is a list of things you should do when launching on Product Hunt: People often email us and individual members of the team to tell us about their product and asking for tips.
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